Your Number One Most Important Marketing Asset
Brought to you by Salim Omar and the CPA Marketing Genius Podcast
What is Your Most Important Marketing Asset?
The answer is your website. Your website is the first place where your client is going to go. Whether it's through a google search or a referral, your clients will visit your website before they ever contact you. Almost nobody will call you without going to your website first. This makes your website your most important marketing tool. Your website must convey trust and grab the attention of your client from the get-go.
Elements of an Effective Website
- Your website design.
The design of the website should look clean and modern, while reflecting your business aesthetic. People do judge a book by its cover!
- A headline that grips your reader.
Every website needs a headline. You have 10 seconds to show your next customer what services you provide and what your business is about.
- Provide solutions to your customers' struggles.
This can be done in a few paragraphs beneath your main headings. Speak to the needs and wants of your prospect. Share that you understand their struggle and highlight how you can help. This will allow your customer to resonate with you.
- Provide multiple ways for clients to contact you
Incorporate multiple ways that direct your customer to contact you or schedule a session throughout your website.
- Your unique approach
What is your secret sauce? What makes you unique and different from your competitors. Speak about the methodology and processes you use that will benefit the client.
- Results
Write a paragraph or provide an illustration that shows the results that your client can achieve.
- A call to action
A direct call to action such as "Let's Get Started!," will help your visitor take the next step.
- Map out the journey
If your prospect is hesitant, providing the next steps will allow your customer to feel confident in moving forward with you.
This can be a booking of free consultation with the purpose of getting to know each. The next step will be agreeing on the perfect services package. Lastly you celebrate their wins and successes.
Final Words of Wisdom
There are many ways to turn your website into a successful high converting marketing tool. These include using videos, clear navigation, regular blog updates and SEO. If you have had a website for many years, it may be time to reassess your online presence. Why not freshen up your website and attract clients today?
CPA Marketing Genius offers done- for-you services including web design, SEO and marketing as well as coaching services geared towards helping CPA firms and CPA firm owners grow their practice to new levels.
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Salim Omar
Salim is a straight-talking CPA with 30+ years of entrepreneurial and accounting experience. His professional background includes experience as a former Chief Financial Officer and, for the last twenty-five years, as a serial 7-Figure entrepreneur.
Salim Omar
Salim is a straight-talking CPA with 30+ years of entrepreneurial and accounting experience. His professional background includes experience as a former Chief Financial Officer and, for the last twenty-five years, as a serial 7-Figure entrepreneur.
Salim Omar
Salim is a straight-talking CPA with 30+ years of entrepreneurial and accounting experience. His professional background includes experience as a former Chief Financial Officer and, for the last twenty-five years, as a serial 7-Figure entrepreneur.
Salim Omar
Salim is a straight-talking CPA with 30+ years of entrepreneurial and accounting experience. His professional background includes experience as a former Chief Financial Officer and, for the last twenty-five years, as a serial 7-Figure entrepreneur.
Salim Omar
Salim is a straight-talking CPA with 30+ years of entrepreneurial and accounting experience. His professional background includes experience as a former Chief Financial Officer and, for the last twenty-five years, as a serial 7-Figure entrepreneur.
Salim Omar
Salim is a straight-talking CPA with 30+ years of entrepreneurial and accounting experience. His professional background includes experience as a former Chief Financial Officer and, for the last twenty-five years, as a serial 7-Figure entrepreneur.
Salim Omar
Salim is a straight-talking CPA with 30+ years of entrepreneurial and accounting experience. His professional background includes experience as a former Chief Financial Officer and, for the last twenty-five years, as a serial 7-Figure entrepreneur.
Salim Omar
Salim is a straight-talking CPA with 30+ years of entrepreneurial and accounting experience. His professional background includes experience as a former Chief Financial Officer and, for the last twenty-five years, as a serial 7-Figure entrepreneur.
Salim Omar
Salim is a straight-talking CPA with 30+ years of entrepreneurial and accounting experience. His professional background includes experience as a former Chief Financial Officer and, for the last twenty-five years, as a serial 7-Figure entrepreneur.
Salim Omar
Salim is a straight-talking CPA with 30+ years of entrepreneurial and accounting experience. His professional background includes experience as a former Chief Financial Officer and, for the last twenty-five years, as a serial 7-Figure entrepreneur.
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