Marketing incest doesn’t work

February 12, 2012 by - Filed Under: Uncategorized

Let me give you an example so you can better understand what I mean by “marketing incest”. David Smith, CPA, starts his own practice and quickly realizes he needs to market and advertise to get new clients. However, since no one in college ever taught him how to market,...

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How to avoid crippling all your advertising?

February 08, 2012 by - Filed Under: Uncategorized

Virtually all practitioners, no matter what services they provide, make two crippling mistakes when marketing: 1. They say the exact same thing as their competitors; and 2. They try to be everything to everyone. In essence they have commoditized themselves. You will know you have commoditized yourself when you...

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New Book Reveals How to Create the Ultimate CPA Practice in 2012 That Doubles the Practice Revenue In Half the Time!

January 04, 2012 by - Filed Under: Accounting marketing, CPA Firm Marketing, CPA practice development, Grow CPA practice

There has never been a more challenging time for CPAs to grow a successful practice, with clients doing more in-house, using pre-packaged software and looking everywhere for ways to cut costs. But many CPAs are having their best results ever. In his brand new book titled:...

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