How do you spend your time? | CPA Marketing Genius

How do you spend your time?

September 4th, 2009 | Author: salimomar

You can provide the best accounting and tax services but if are not able to attract qualified clients to your CPA practice, your practice will stagnate.

Here’s what’s important.

The mental shift from “doer of the task” (doing accounting work, preparing tax returns, performing the analysis, etc.) to “promoter of your practice” (marketing your services) is vital if you plan on taking your practice to the next level.

I would say that over 99% of CPA practitioners do not make this mental jump from “I provide accounting services for a living” to “I market my CPA practice for a living.”

The CPA practitioner “doer” sees his or her role of providing their accounting/tax services as their primary role. The “marketing minded” CPA practitioner sees acquiring clients, retaining them and maximizing their total client value as their primary role.

Once I realized this, I started paying more attention to it and I began to see significant changes.

Send me your comments.

Posted in Accounting marketing, CPA Firm Marketing, Marketing, Sales and Marketing | Tags: Accounting firm marketing, CPA Firm Marketing, Free CPA marketing advice, How to grow your CPA practice

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Nieminski Robbins and Associates, CPAs
Chicago, Illinois

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United Financial Planning Group
Hauppage, NY

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West Boylston, MA

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Jim Bochner, CPA

Alternative Business Solutions, Inc.
Corvallis, OR