Salim Omar ~ The man who showed CPAs across the country how to grow CPA practices in a devastated economy and earn more take home profit – while working less and enjoying their practice more confesses…….

Read this Urgent Referral Mastery Report Now or Spend Another Year Emptying Your Wallet on Useless Advertising…. Chasing Cheapskate Clients…… and Watching the Big Boy Accounting Firms Pick your Market Dry

See Below…

• A Clever Technique for Getting a Steady Stream of Referrals Even if You Forget to Ask for Them…
• Why the common way of asking for referrals will actually cripple your practice and lose your hard-won client…
• A 3 Step Referral System that makes the client believe that giving a referral is “THEIR” idea and not yours!
• How to avoid embarrassing “cold calls” to so-called referrals that don’t know you or need your services…
• A shockingly simple method for getting referrals even if you have no clients!

Dear Fellow CPA Practice Owner:

Look, asking for referrals has to be one of the most difficult things you’ll ever do in your practice. You know that it’s smart to ask for referrals. But, you feel that you’ll jeopardize your relationship by being too “bold” with your client.

Guess what?

Your instincts are right! In fact, if you feel embarrassed asking for referrals it’s likely that your referral system is not constructed properly. This is not your fault, most Guru’s teach one-size fits all referral tactics that will not work in our CPA practices.

For example:

• A popular technique insists that you ask every client for a referral – when in fact, there are some clients you definitely SHOULD NOT ask for a referral – ever! (See Obsolete Technique #1 Below)
• Most referral coaches tell you to ask for the referral at the end of the initial meeting or consultation when actually, this is the worst time to ask! (See Obsolete Technique #2 Below to discover why)
• Most referral systems encourage you to set-up elaborate systems to carpet-bomb your clients with irritating and pushy messaging…this is a waste of money and actually quite insulting to your client. (I’ll show you what I mean below in Obsolete Technique #3)

Over the last 5 years, I’ve fanatically tested and recorded the results of numerous “referral marketing experiments”. What I’ve found will shock you. In fact, they are the exact opposite of the obsolete techniques you’ve probably been taught such as…

Obsolete Technique #1

Are You Still Asking EVERY Client For A Referral?

For years, CPAs have been told to badger every single client for a referral. This rule of thumb was lifted from the high-pressure sales environments like car dealership showroom floors and Multi-Level-Marketing businesses.

The problem is that these tactics may work in Business to Consumer situations but will fail utterly in Business to Business scenarios such as ours.

In my practice, I have found that 20% of my clients send me 80% of my most profitable referrals. I discovered this by taking a close look at who made up my client list and…if they had the ability to refer high quality leads.

Consider this, the best referrals will come from clients who understand your practice, the value of what you offer and who regularly network with business owners – just like themselves.

Birds of a feather – flock together. These are the clients you should focus your referral efforts on…

But, using the old ‘pump every client’ approach spreads your staff thin…wastes times on dud leads…and irritates premium clients (great referrers) who feel put-off by your lack of attention.

I’ve significantly boosted revenue in my practice by focusing on my “gold clients” with proven techniques that I will show you in a moment – let’s take a look at another obsolete referral marketing technique.

Obsolete Technique #2

Still Asking for Referrals at the End of Meeting a Newly Signed Client?

You can’t be faulted if you do. Asking for a referral when you complete an initial meeting with a new client makes sense…but…it actually could hurt your new relationship!

Think about this…imagine going out on a first date. You have a great time, share some laughs and agree to see each other again. On the doorstep, you look into your date’s eyes and ask, ‘Are there any other friends like you that I could be friends with’?

Er…what?

That’s awkward, right? Well, the same thoughts go through your new client’s mind when you’re asking for another relationship when you’ve just started theirs.

Many times, we assume that business professionals think and act differently from 9-5. Well they don’t. They still demand your undivided attention.

Asking for a referral before you’ve delivered your service is a misstep that can send the wrong signal at the worst time.

I’ll show you how to end your first meeting with your client in a way that almost guarantees you’ll get a referral. It comes down to what to ask for and when…

One more referral marketing sacred cow to lead to the slaughter…

Obsolete Technique #3

Devote 60-70% of Your Time to Referrals and Networks

Nope. Actually if you are spending this much time referral marketing then you are probably doing it wrong. With today’s tools and technology, your referral marketing can almost be put on complete auto-pilot.

There’s no need to fill out hundreds of cards by hand…Send individual emails…Expensive gift follow-up; hanging out at local networking groups are quickly becoming a relic of the past.

Old school marketing coaches preach these methods because it worked for them 10, 15 or 20 years ago. Now, small, nimble CPA owners can run a comprehensive referral marketing program in just a couple of hours a month.

I know – my practice received 6 referrals just last week and I only had to work 45 minutes to get them!

Take a step back and ask yourself…does your referral marketing seem too tedious and time consuming? Are you spending a lot of money and getting scant results? Does it feel awkward and uncomfortable asking for referrals?

If so, then you are probably using these obsolete techniques and other old-school methods that aren’t designed for the CPA business. We’re going to correct that – right now.

Are You Flushing $22,000 a year
down the drain?

Research shows that the average CPA firms spends somewhere around $22,000 a year on traditional marketing methods. The problem is that these methods are becoming more expensive and less effective all the time. Plus, managing your newspaper ads, brochures and cold calling takes too much time for even the most organized practitioner.

I too was running myself ragged trying to keep up with all this useless marketing – and spending a bundle doing it.

Then, I did something highly unusual. I took a ruthless look at my budget and I decided to focus my time on the 20% of my marketing that produced 80% of the results…Loyalty and Referral Marketing.

Here’s why…

Referral Marketing is ….Minimal Cost with high ROI….This inspires trust (when done correctly). It’s easy to track and simple to maintain.

Don’t misunderstand me. I’m not talking about old-school referral marketing. I’m talking about….

A New Way to Attract A Steady Flow
of Ready to Close Referrals

Here’s the difference….

The old way of doing referral marketing focused on Asking for referrals.

Modern Referral Marketing Techniques Focuses on Attracting Them.

How? You do this by being a respected source of information and advice to your clients. It’s really that simple. This new approach to referral marketing taps into your client’s desire to be seen as useful and helpful to their friends and colleagues. If you help them achieve their goals – they will help you achieve and send you all the business you will ever need –

Plus -

You get a better quality of referral.

You don’t irritate and frustrate your current clients.

You build trust and authority while generating new business for your practice.

You spend less time marketing and more time delivering incredible and memorable service to your clients.

Without a doubt, this is ….

The Secret Sauce for Growing a CPA Practice into a Market Dominating Powerhouse in Under 5 Years…

I’ve been using these new referral methods for years but never took the time to organize them into a fool-proof system. In my flagship course, “The Genius CPA Marketing System”, I devoted an entire module to Referral Marketing but CPA practitioners were begging for more.

What seemed obvious to me – actually was a completely new way of approaching the most powerful marketing strategy on the planet.

I decided to take all of my notes, templates, audios, samples and techniques and compile them into an easy to read, no-holds barred system.

I also went out and interviewed CPA practice owners as well as clients of my accounting practice and asked them what frustrated them the most about CPA referral marketing. Next, I picked the most challenging problems and created strategies that solved them.

Finally, I hired a professional course writer to work with me to make sure that the entire system was crystal clear. I call this breakthrough the…

“CPA Referral Genius System”

How to Use the Power of Referral Marketing
to Supercharge Your Practice’s Growth
with Less Time and Less Money

It’s hard to explain just how many new techniques have been packed into this Referral Marketing Genius System.

So, let’s just list them!

• 50 plus pages of no-nonsense referral marketing techniques with wall-to-wall content, ideas and strategies – no space has been wasted!
• 4 audio CDS explaining each of the System modules – you can load each one on to your iPod or MP3 player and listen at your convenience.
• Step-by-step process maps so you can see the entire CPA Referral Genius system and know what to do next.
• A 7 Day Quick Start Checklist that you can reference to get you up and running fast.
• 6 email, 4 referral letters and 5 postcard templates that you simply plug-in your name and mail!

Whew! I didn’t even describe the Free Bonuses yet (that’s coming in just a minute!).

From the first page, you will discover methods that will surprise you with their simplicity and shock you with their results.

Here’s a quick glimpse at what’s inside…

• Module #1: Referral Genius Overview
  • Learn the real reason why over 68% of clients end their engagement and give their business to a competitor;
  • Jumpstart checklist that you or your staff can use to start implementing the CPA Referral Genius System immediately;
  • Discover why referral marketing is such a powerful and effective technique and how you can use it to build a successful business from scratch; and
  • Get the 6 Laws of Successful Referral Marketing…you can’t afford to violate even one!
• Module #2: Referral Genius Secrets
  • How to tap into the power of generosity and use your clients “natural” instinct to recommend your practice;
  • Where to focus your time and attention to get immediate results from your referral program;
  • Why some practice’s can grow their business in less time with less money….it’s much easier than you think;
  • The #1 skill you must master to guarantee a predictable supply of high quality leads; and
  • Two simple words that will ignite your marketing and put your business growth on autopilot!
• Module #3: Setting Up Your Referral Back Office
  • The easiest method for using email to attract client referrals.
  • My cheat sheet to the best free and low-cost online services to manage your entire referral system.
  • How to set-up client curriculums that will treat each of your clients like royalty and inspire them to send you more business!
  • Hate handwriting Thank You Notes? No problem…I’ll show you a low-cost shortcut!
• Module #4: Core Skills
  • How to get in-person referrals even if you are as shy as a rabbit at a Fox convention;
  • Subtle techniques that “prompt” your clients for referrals without needing to ask! This is great if you feel awkward asking for leads;
  • How to set–up your own 360 Degree Referral System – turn every function of your business into a lead generation opportunity (WOW!); and
  • Clever ways to stay top-of-mind with high-quality clients – even after they leave the office.
• Module #5: Advanced Mastery
  • The insider technique that the guru’s refuse to share – how to combine joint ventures and referral reward programs. This method is so hot that it will shock you that everyone isn’t using it;
  • How to set-up your own – high performance, low maintenance referral rewards program; and
  • Quick tips for tweaking your website for lead generation.

As you can see, I’ve only included the “best and most powerful stuff”. Each module alone can improve your practice. All the modules working together will put you on track to doubling (even tripling) your revenue in the next 12 months.

And…don’t worry if this seems like a lot of information…in fact, the CPA Referral Genius System is designed to be easy to learn and use within hours of starting the program.

Here’s how:

Read and Listen

Each of the course topics is divided into simple to digest Modules. Each module explains a specific technique and it comes bundled with an audio version of the content as well.

Follow Along with Step-by-Step Process Maps

I’ve also included step-by-step “Process Maps” that you can print out and use as a reference while reviewing each module. You can read, listen and see the techniques as they are being taught.

PLUS, I’ll give you my Referral Toolkit that includes:

7 Day Quick Start Checklist:

Pull out the checklist on Monday and follow each step. In 7 Days you will have your Referral Marketing System up and running.

6 Tested and Ready To Use Email Referral Templates:

Fill in the blanks and send to your best clients. These emails make it a snap to start generating quality referrals within a few hours of getting the course!

4 Referral Jumpstart Letters:

These carefully written letters are designed to subtly convince your clients to refer business to your practice. They use a powerful combination of appreciation, social proof and incentives to make your referral request irresistible.

5 Postcard Templates:

You’ll get my postcard templates that you can use throughout the year to stay stop of mind with your clients and remind them to refer them to colleagues and friends. Plus I’ll show you how to get your postcards printed and mailed at a great price.

Don’t race to the bottom to get CPA Referral Genius System just yet…because we haven’t talked about the two free bonus gifts I’ve arranged for you….

Tell me….

What If You Don’t Have Any Clients?

I asked my current coaching clients what their #1 frustration or challenge was with Referral Marketing. I received some eye-opening responses. But, one caught my eye – this CPA said…

“I would like to know how to get client referrals – without having any clients!”

At first, I thought this guy was a crackpot and just pulling my leg., but then I thought back to when I started my practice…and that was the exact frustration I had!

How DO you grow your practice with referrals without Clients?

So, I sat down and wrote…

Bonus Gift #1

“Joint Venture Genius”

How to Get Referrals Without Having a Single Client
In this Bonus report, I show you –

• How to find partners who want to send you business – all you need to do is ask;
• How to get a Joint Venture partnership even if you think you have nothing to offer in return; and
• 5 Strategies for attracting joint venture partners – if you do each of these steps you will have partners begging you to partner with them!

I’ve used these joint venture strategies for years and they still work like gangbusters. And…I’m going to send what I wrote to you for FREE when your get your CPA Referral Genius System…

PLUS –

Is Your Testimonial File Too Thin (or non-existent)?

It’s a bit of secret – but I’ll spill the beans. The top practice’s spend a great deal of time getting testimonials from their best clients. As a matter of fact, testimonials are a central part of their marketing plan!

The reason why is plain – prospects want to know if other people value your service. It’s called “Social Proof”. The more testimonials you can share – the more likely that your practice will get the client.

How big is your testimonial file? Are you posting testimonials on your website? Are you including them in your print ads? Are you including them in your newsletters?

If not, then start. This tip alone is worth the price of CPA Referral Genius.

But, if you aren’t using testimonials because you don’t have any then you definitely want to get my Bonus Report –

Bonus Gift #2

“CPA Testimonial Secrets”

Discover How to Use the power of “Social Proof”

To Grow Your Practice

In this report I will show you my most clever techniques…

• The best time to ask for a testimonial;
• Time proven techniques for collecting testimonials;
• How to get testimonials that stop prospects in their tracks and get your phone ringing;
• Creative ways to include your testimonials in your marketing; and
• Important do’s and don’ts …this is especially important since the FTC just changed its testimonial regulations!

Here’s How You Can GET Your Copy
of the CPA Referral Genius System
with the Two Bonus Gifts
Plus 2 MORE FAST ACTION
Bonus Reports

You can get pick up the entire system for just $197.

Frankly, this full blown referral system is a great value at this price. My current students are wondering why I would give away so much for so little.

So, here’s why:

I’ve decided to make the entire system available online. That means that you will be able to download it directly to your computer when it is ready. This saves me on printing and fulfillment costs. The reduced price reflects these savings.

So, order now and lock in your discount.

And, if you are one of the first 100 to order, you get the 2 Bonus Gifts and these 2 fast action bonuses….

Fast Action Bonus #1: Tax Time Referral Strategies

See how to turn your 1040 customer’s into a growing base of loyal clients that come back year after year for tax preparation? These quick and easy techniques will show you how to get your practice ready to capitalize from the upcoming tax season.

Each of the strategies you’ll learn can be implemented without extra expense or training. Just follow the steps and watch the free referral business come through the door!

Fast Action Bonus #2: Lifetime Access to CPA Referral

Genius System Updates

Get notified immediately when new techniques have been added to the CPA Referral Genius system. You don’t have to do anything to receive the updates. I’ll keep your purchase email on file and automatically send you updated copies of the System when they are available.

Here’s the best part…you get all of this for zero risk on your part. Your entire investment is protected…

Let’s Tally Up All That You Get:

The complete CPA Referral Genius System including the Strategy Guide, Audios, Process Maps, 7 Day Quick Start Checklist, Email Referral Templates, and Ready-to-Mail Letter Templates.

PLUS….If you order immediately, I’ll add the….

• The Joint Venture Bonus Report (value: $47.00)
• The CPA Testimonial Secrets Bonus Report (value: $47.00)

PLUS…Be the one of the first 100 orders and get –

• Tax Time Referral Strategies Bonus Report (value : $47.00)
• FREE Lifetime Updates (value $97.00)

Do the math and you will see that if you act quickly, you will get $238.00 in Free Bonuses and Updates in exchange for a one-time investment of just $197.00 (I can’t be more generous than that).

Is CPA Referral Genius Worth It?

Ask yourself….

What is one new client worth to your practice? Think about the ongoing monthly billings that one single client brings to your practice. Now think about the potential referrals from each new client.

Here’s the easy part…

Is the revenue from even one client worth more than $197?

Look at it another way.

I use the exact system I will teach you in my practice. In any given month – I receive several new FREE leads from existing clients.

Could your practice use 2-3 leads a month? Remember, these leads are FREE – no marketing required.

Last question:

Can you afford to have your competitor implement a referral marketing system and potentially steal business from you?

I’m sure you agree that $197 is a ridiculously low cost compared to the potential gain for your practice.

All you need to do now is claim your copy of CPA Referral Genius now…

All the Best!

Salim Omar, CPA

“CPA Marketing Genius”

P.S. If you have a question, don’t hesitate to give me a call at 1-888-GROW-MY-FIRM. I love the Internet but it’s nice to talk to a flesh and blood person when you have a question. My team and I are here to answer any questions you may have.