Attention CPA Firm Owners: Never worry about your finances again…

Discover the Secret to Flooding Your CPA Practice with High Quality Prospects Willing to Pay Premium Fees and Offer a Steady Stream of Profitable Referrals

“STOP Struggling, and Use My Own SECRET System for Attracting Clients, Making More Money, and Saving Yourself TONS of Time and Frustration!”

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Dear Fellow CPA Practitioner: If you want to grow your CPA business without working endless hours or the stress of uneven cash flow, then this may be the most important letter you’ll read today. My name is Salim Omar and I’ve been a CPA practitioner for 13 years and I know how hard it is to start and grow a CPA practice.

At first I struggled to get my practice off the ground. I burned through my savings and went $100K into debt.

Every day was a struggle to pay the bills. My employees smelling my desperation took other jobs. Clients weren’t happy and were taking their business to my competitors. Every week was a 50-70 hours marathon that left me exhausted and disillusioned. Something had to change.

First, I searched the Internet and bought every Guru CPA program that I could afford. This was a dead-end because these gurus were as clueless as I was! Plus, their “systems” focused on marketing “bits and pieces” but none of them provided proven strategies on the entire marketing process.

I was looking for a CPA focused marketing system that:

• Attracted quality prospects.
• Converted these prospects into long-term clients who weren’t afraid to pay premium rates.
• Show me how to stay focused on my marketing goals without getting sidetracked.
• And Give me the actual steps that would get predictable results every time.

But, I was coming up empty.

So, I changed tactics.

I decided to look outside the box. Instead of copying other CPAs (with mediocre results) I sought out Marketing Masters with a proven track record growing professional services business.

I invested in learning from:

Michael Gerber – Author of The E-Myth Revisited.

Mark Victor Hansen – Author of the Chicken Soup for the Soul series of bestsellers.

Jay Abraham and Dan Kennedy – Perhaps the best respected (and most copied) marketing strategists of all time.

John Carlton and the late Gary Halbert – copywriting geniuses whose advertisements have made their clients hundreds of millions of dollars.

I went to school, reading every book and course and attending every seminar that I could. Most of all, I took action and implemented their strategies in my practice.

And it worked (thank God!)

• Instead of chasing after prospects, they were calling me.
• Within 8 months I signed up 18 new business clients and a flood of personal tax clients.
• For the last 5 years, I’ve signed about 2-3 new business clients every month.

Best of all, I have a thriving practice and my life back –

• I have a staff of 7 dedicated and competent employees who are happy coming to work every day.
• Consistent cash flow that covers my expenses and puts growing profits in my pockets every month.
• I work only four, 7 hours days during tax season and 3 days a week the rest of the year.
• I enjoy 5 weeks of vacation (minimum) every year.

But ironically, this wasn’t enough.

You see, being a natural problem solver who believes in systems, I became obsessed with cracking the code to creating a successful, market dominating CPA practice that will work for anyone. A firm where the owner isn’t handcuffed to the desk working endless hours chasing new business.

Simply, for the last 2 years, I’ve been working to create a fool-proof, practical, marketing system tailor-made for the unique challenges a CPA firm faces.

I didn’t want “boilerplate” nonsense created by gurus who weren’t even accountants. I wanted an honest, straight-forward system that worked from Day 1

• Imagine if your marketing chores were placed on auto-pilot so that you could focus on your clients.
• Imagine if you could charge premium fees for your services allowing you to increase your take-home profits while working fewer hours.
• Imagine charging what the market could bear and never compete on “fees again?”

This means there’s good news for you too!

This is all possible. In fact I’ve discovered that it is easier (much easier) than you think.

With the right system, you can finally have your CPA practice work for you rather than you working for it.

And I’ve been able to boil down the system into a simple but powerful formula for jumpstarting your practice and putting its success and growth on autopilot.

And now, I’m going to teach you how I did it.

Introducing the Genius CPA Marketing System

“The Ultimate System To Building A Consistent Income Stream & Attracting Quality Clients Without Working A Single Hour More!”

The Genius CPA Marketing System is your personal tutor for creating a marketing system that will fill your sales pipeline with quality prospects.

The best part is that the The Genius CPA Marketing System doesn’t require that you invest extra money, work more hours, or hire expensive outside help.

Plus the The Genius CPA Marketing System is designed for you to learn and implement at your own pace.

Here’s what’s included in the Genius CPA Marketing System:

• 4 High quality audio CDs that split the entire Genius CPA Marketing System into 10 easy to understand Genius Modules. Just pop in the CD, listen, and take action.
• Professional transcripts of each CD. I’ve included transcripts of each CD that you can print and use for notes and reference.
• Genius “Fast Start” Guide – I’ll show you quick steps that you can take today to begin transforming your CPA practice into a marketing powerhouse.
• Genius Participants Guide – Need a nudge to get you started? No problem. The participants guide offers step-by-step assignments, checklists and software tools to keep you on track.
• Genius “Jumpstart” CD – This tool kit is stuffed with ready-to-use, done-for-you forms, checklists, and swipe files. Here’s what you get –
  • My testimonial File – see real examples of my own client testimonials.
  • My Ad Swipe File – The exact ads that turned my own CPA practice into a market leader virtually overnight.
  • AND – My Salesletter Swipe File – The salesletters I used to hook, inform, convince, and close prospects. These salesletters are already tested and proven to bring in business – you get them without spending years learning how to write them yourself!
  • All Star Interviewing Questions – My list of interview questions that I use to cut through the “spin” and identify the keepers from the “con-men”.
  • Press Release templates that you can use to immediately announce your firm’s services and generate business starting today.

That’s not all. Let me tell you what you’ll discover in each of the 10 Genius Modules:

Genius Module 1: “Success Conditioning”

• The “Success Mindset” that every successful CPA needs to have before they can grow their practice.
• A tailor-made time-management tool that will keep you focused on achieving your growth goals.
• An easy system for managing your tasks and keeping you focused on the “growth builders” for your practice.

Genius Module 2: Market Mastery

• The one secret that will propel you to the top of your market area – (it’s not what you think).
• The difference between marketing and sales and how to do each one like a pro
• How to make more money in less time by “being different”.
• The wrong error that may be causing you to work harder instead of smarter.

Genius Module 3: Hypnotic Marketing

• The secret to hypnotic marketing and how to turn the most “boring” service into a client “must have”.
• How to find your ideal client – they are hiding where you least expect them!
• High return advertising that most CPA’s completely ignore – this knowledge alone is worth the price of the complete system.

Genius Module 4: Viral Adrenaline

• How to create a constant stream of client business and referrals.
• The hidden new business juggernaut hidden in your filing cabinet.
• My “paint-by-numbers” system for writing eye-grabbing newsletters (YES, even a CPA can write a captivating newsletter!).

Genius Module 5: Ad Mastery

• The one type of advertising that every CPA firm should avoid like the plague (Don’t get hooked!).
• The power of direct response marketing and how you can use it to grow your business in record time.
• How to write spell-binding ads that reach out and hook your audience, hook – line – and sinker!
• The secret to gathering authentic, business-building testimonials from your current clients.

Genius Module 6: Guerilla Lead Attraction

• How to write your own lead magnets that will attract qualified prospects to your doorstep.
• My foolproof system for writing Lead Prospecting Articles that capture attention and pre-sell your services.
• The exact process you need to use to put your entire lead magnet creation process on auto-pilot – just answer the phone and close the business!

Genius Module 7: Fanatic Cheat Sheet

• The real “insider” tool for guaranteeing the success of your practice for years to come.
• The reason why the top CPA firms almost never have to spend money on advertising.
• How to turn your current clients into your own new business sales force.

Genius Module 8: Team Power

• How to create a culture of excellence that will grow your practice even when you’re not there!
• Discover the steps for hiring and retaining superstar employees who are self-starters, dependable, and ready to add value to your firm from day one.

Genius Module 9: Web Warrior

• How to tune up your old, outdated website.
• Easily and inexpensively create a professional, lead-generation website in less time than you think.
• The key features that every CPA Firm website must have to succeed and
• The rookie mistakes that can kill your website’s effectiveness from day 1…

Genius Module 10: Search Confidence

• My “no-fear”, Search Engine marketing for dummies method that you can use to drive quality traffic to your site.
• How to not lose your shirt and break the bank with Google Adwords advertising.
• Proven strategies for generating high-value leads in your geographic market area.
• Dead-Simple steps getting your website listed at the top of search engine results.

Friend, the Genius CPA Marketing System will be the last marketing course you will ever need. I’ve held nothing back – you get it all.

I’m sure you are wondering about the price for the The Genius CPA Marketing System. By nature, we are numbers people so I want to make sure you understand the real value of the System.

Here are a few things to consider:

• You can learn everything I am about to literally hand you from scratch.
• You can hire a top-notch marketing agency to do all of this for you or
• You can continue to do what you’ve always done.

Each choice is an expensive one:

You can spend the time and invest at least 500 hours per specialty to become comfortable with each tactic.

Michael Masterson, bestselling author, and founder of Agora publishing a leading resource for entrepreneurship training illustrates that it takes at least 500 hours for a person to achieve an expert level of skill in any task

So let’s add up the time for just a few of the skills you will learn with CPA Marketing Genius:

New Skill	Time to Learn
Time Management Mastery	500 hours
Creating and executing an effective marketing plan	500 hours
Finding the best advertising channels and understanding how to use each one effectively	500 hours
Creating powerful advertising that attracts quality prospects	500 hours
Setting up and launching a successful client referral System	500 hours
Launching a professional lead generation website	500 hours
Learning the ins and outs of search marketing (just Google)	500 hours
Hiring superstar employees and maintaining a culture of excellence through inspirational management	500 hours
Time Spent: 4,000 hours or about 2 years

If you want to go this route then you should get started now.

Let’s look at it another way – let’s suppose that you would pay someone to spend the time on your behalf.

Basically you hire a fancy Advertising Agency to do it for you –

And let’s suppose you paid that agency $100/hour to do the learning for you. After all, the agency doesn’t know your business, they are marketers not accountants. So they will need to start from scratch and learn on your dime…

Task	Cost (based on products already on the market)
Time Management Mastery	$2,000/seat seminar
Creating and executing an effective marketing plan	$1,997/home study course
Finding the best advertising channels and understanding how to use each one effectively	$499/home study course
Creating powerful advertising that attracts quality prospects	$297/ebook plus System instruction
Setting up and launching a successful client referral System	$997/template System + software
Launching a professional lead generation website	$5,000
Learning the ins and outs of search marketing (just Google)	$197
Hiring superstar employees and maintaining a culture of excellence through inspirational management	$1,997/seat seminar
Total Agency Fees	$12,984

You will be shocked to know that $12,984.00 is the low-end of the cost. To be fair, you will pay less for some items, but you will also pay far more for others. Plus, you will still need to invest time in attending the seminars, finding the products, testing and so on – you get the picture

Or

You can do nothing and risk that your competitor will sit on their hands too.

Not a safe bet.

What Results Can You Expect?

As you know, you need to take action to get results. If you put everything you learn with the Genius CPA Marketing System into motion then you will begin to see results immediately.

Remember that my practice gets 2-3 new business clients a month using what I will teach you.

Even if you did half as well – you can expect to see 1 new business client a month or 12 new clients over the course of the year. Just one of these new clients will more than pay for the discounted price of this course.

You also will finally have a practice that actually works for you. You will spend less time at the office and bring home more profit. Imagine waking up excited about your day! This is possible, inevitable, when you put the Genius CPA Marketing System to work for you.

Here’s the Good News:

Today, I am offering the Genius CPA Marketing System to 500 75 first-come, first-serve customers for only $497. That means you will not pay the normal $1,997.

I am offering the Genius CPA Marketing System temporarily at such a deep discount because I am running a variety of market tests and for a short time I wanted to test a discounted price. So if you act now – you can get the full Genius CPA Marketing System course for pennies on the dollar.

But it gets better… the Genius CPA Marketing System is so powerful that I can back it up with -

My 100% Lead Explosion Satisfaction Guarantee

I’m not big on legalese – so let me make this simple and quick. The The Genius CPA Marketing System will change your accounting practice forever. You will never have to wonder how to turn on the lead faucet and dominate your market.

But, for the next 90 days, if for any reason, you are not excited, shocked, and inspired by the flood of new prospects coming through your door then send me an email and I will immediately refund your money.

No questions asked.

Now is the time to take action. I believe that fortune favors the bold. I also understand that the professional accounting business is getting more competitive everyday. If you are not taking action – your competition will.

I invite you to make a bold decision for your practice now.

5 Reasons Why You Should Act Now

The Introduction Price will only be available to the first 75 Genius CPA Marketing System – after that I must raise the price back to $1,997

Your practice lives on new quality leads. Every moment you hesitate empties your pipeline – jeopardizing your cash flow

You will immediately save yourself over $12,984 in costs and marketing expenses. I will show you the short-cut to the top of your market without years of trial and error and wasted advertising.

I’ve made it simple for you to invest at a level that works with your budget.

Your purchase is completely protected by my 100% Practice Growth Guarantee. If your aren’t thrilled with your businesses growth feel free to contact me within the next 90 days for an immediate refund.

WAIT!

I understand that now may be a tough time for you financially. The current economic downturn has hurt businesses and many of them may be cutting pack on professional services like yours.

But, you cannot afford to hide in a bunker and wait for the crisis to blow over.

In fact, NOW is the time to expand your CPA practice with the Genius CPA Marketing System.

But I want to make sure that “finances” will not hold you back from getting the The Genius CPA Marketing System today.

That’s why I am offering my own Genius CPA Marketing System Stimulus Package.

Today you have the choice of 2 convenient payment options:

Both Plans are Protected by my 90 Day – 100% Satisfaction Guarantee

PLUS – Three Free Bonuses For Fast Movers!

BONUS #1 Complimentary 2 Month Subscription to the Super-Star CPA Program – Effective marketing is a moving target. The Super-Star CPA Program will keep you up-to-speed on the latest marketing strategies and give you the exact tactics you need to succeed. The Super-Star CPA Program consists of CDs of two powerful, high level interviews that I conduct. One interview will be with a successful CPA practitioner highlighting proven marketing strategies that have worked in the real world, the other with a person of influence in the accounting industry. These CDs with their complete, word for word unedited transcriptions will be delivered to your doorstep every month. Order the Genius CPA Marketing System today and I will give you a complimentary 2 month subscription to the Super-Star CPA Program ($194 value)

BONUS #2 Certificate for 20 minute phone consultation ($400 value) – You’ll get a packed business building session packed with marketing ideas for your practice. I’ll send you a Practice Evaluation before your session so that we can get straight to business.

BONUS #3 Certificate for a comprehensive Ad analysis ($400 value) – Send me any of your ads and I will give you a custom analysis and “makeover” recommendation. I’ll let you know exactly what you need to transform your ad from a loser into a consistent lead generating hero

Now it’s simple to get started today.

Just select a payment plan and we will email you instructions on how you can begin the Genius CPA Marketing Program immediately.

It’s your turn.

I can’t wait to hear about your success

Toasting Your Success,

Salim Omar, CPA

“CPA Marketing Genius”

CPAmarketingGENIUS.com

Telephone: 1-888-GROW-MY-FIRM (1-888-476-9693)

E-mail: info@CPAmarketingGENIUS.com

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