Albert Einstein once said, “The definition of insanity is doing the same thing over again and expecting different results.” I wonder – are you knocking your head against the wall hoping to get different results?
"Your One-On-One Practice Coach and Mentor Will Help
You Every Step of the Way…With a Systematic Plan for Growing Your Practice This Year
Dear Practice Owner,
I remember staring at the credit card balance.
The statement reflected a business that was teetering on the edge of bankruptcy. By this time, I had maxed 4 credit cards. This last one had $10,000 left – My last $10,000.
All together I was about $100,000 in debt. This wasn’t how my dream of freedom was supposed to play out.
Two years earlier, I sat in my corner office at a “mid-sized” corporation. I managed a staff of smart accountants. I was a key player on the executive committee. I was making a very comfortable living.
But I was miserable.
I hated the stress, the hours, and the unrelenting micromanagement by my superiors. I wanted out.
The day I left my career as a CFO was the most terrifying, yet exciting, day of my life.
Yes, Salim I want to bring you on-board as my coach. I recognize that I need to take action now to build my practice’s foundation of success.
I understand that this is a month to month coaching program, with an initial 3 month commitment specifically designed around my goals.
Over $100,000 in Debt and Ready to File Bankruptcy –
My CPA Practice struggled from the start.
My so-called friendly contacts never turned into real business.
I spent tens of thousands of dollars on marketing systems and strategies that did not work and at best brought in bottom feeding clients.
My staff milked my expertise only to jump ship to larger firms.
I logged 70-80 hour weeks. I became a stranger in my own home.
I was about to quit…with only one wild idea left!
I decided to try a coach.
The Secret Behind Top Performance
Michael Jordan had Phil Jackson
Tiger Woods had Butch Harmon
Roger Federer had Paul Annacone
Wayne Gretzky had Jacques Demers
It’s rumored Bill Gates was mentored by Warren Buffet
Each of these superstars achieved their potential by relying on the advice and wisdom of a coach. Coaches are vital because they are “Masters of the Game.” They study their game and craft brilliant techniques for molding brilliant players.
This applies to business professionals like you and me as well.
Think about it.
Who do you rely on for advice? Who has studied the science of starting, growing, and managing a top-caliber CPA Practice?
Who do you seek out to critique your marketing, website, salesletters, direct mail, and referral marketing ideas?
Who can give you a different perspective on how to manage and motivate your staff?
Books and Information Products Are Great Learning Tools, But One-On-One Coaching Will Take You to The Next Step.
So here’s what I did with my last $10,000.
I took it and jumped off the CPA “ship”. I looked for mentors and experts in other industries. I attended seminars featuring Michael Gerber – the visionary mentor and author of the E-Myth Re-visited as well as those of Jay Abraham and Dan Kennedy.
After one of Dan Kennedy’s talks I asked him –
“What’s the #1 thing I can do to grow my CPA Practice?”
…He replied, “Learn How to Focus 100%
of your effort on marketing”
Dan doesn’t know this, but that day he was my coach and he gave me the keys to the kingdom.
His advice was the spark I needed to move my practice in a completely new direction.
From that day forward I had two goals 1) Master the science of effective marketing, 2) Pass on what I learned to others
Success came quickly…
I overhauled my staff and put a completely new system in place for nurturing and inspiring loyalty in my staff. My current team has been with me for over 7 years!
I made results-based marketing the cornerstone of my Practice. Today, my marketing systems attract 2 to 3 premium business clients every single month. (What could you do with 24 to 36 new clients a year!)
I effectively delegated my work and boosted my productivity. Now I only work 4 days a week maximum – even during tax season!
Do Any of These 6 Problems Apply to You
and Your Practice?
- Are working too hard for too little?
- Has your business turned into just another JOB?
- Are you watching your life pass you by from inside your office?
- Is your team just a revolving door of barely motivated employees?
- Are you investing money (that you don’t have) to keep your Practice open in the off tax season months?
- Are you overwhelmed by running your practice and find that you barely have enough time to focus on what’s important?
If you answered yes to any of these then you’d benefit from the different perspective and tools that a coach could offer. Right now you are in a work harder cycle that is difficult to break.
You’ve fallen victim to some bad habits and you need a coach to get out of the rut.
I want to be that coach.
Genius CPA Private Coaching Program
Let me save you years of trial and error. Running a practice is tough. The margin for error is slim and competition is getting tougher every day.
More importantly, you need to claim your life back and build a practice you can be proud of in the process.
As your coach, I will show you…
- How To Build An Enduring Brand:
The secret to being recognized as CPA Master and not get pigeonholed as a glorified “bookkeeper.”
- How To Get Out Of Your Own Way:
We’ll identify the habits that are sabotaging your success and show you how to break them for good.
- Lead A Practice Rather Than Being A High-Priced Employee:
I’ll show you how to climb back into the captain’s chair and create a firm that accomplishes your goals.
- Transform Your Image:
How to be recognized as a trusted and sought-after Business consultant with a financial focus. You can use this new credibility to broaden your practice services, if you choose.
(Hey, this alone could easily result in a new cash windfall of $20k-$50k per year.)
- Boost Your Personal Productivity:
Imagine working just 3-4 days a week and getting MORE work done! I’ll show you the personal productivity secrets that will make you the master of your own calendar.
- Design Your Own Lifestyle:
Finally you’ll be able to live the life you want! Now your Practice can empower your lifestyle rather than hinder it.
- Beat Burnout:
The right coaching will help reignite passion for your Practice.
- Build Predictability And Sustainability Into Your Firm:
We’ll explore proven strategies to bust feast or famine revenue cycles and turn your Practice into a reliable profit generator.
- Get The One-On-One Support You Need From A Coach Who Knows The Business.
- Leverage Your Time And Multiply Your Income:
The only critical asset in your Practice is “Your Time”. I’ll show you how to leverage your time and multiply your free time and profits.
- Enjoy Your Clients:
Discover how to design your practice to attract smart and respectful clients who you’ll feel comfortable calling “friends.”
- Inspire Staff Loyalty:
Your staff is key to scaling your revenue and client base. I’ll show you how to turn “lukewarm” employees into loyal team members.
- Broaden Your Horizons:
Take the skills you’ll learn and apply them to any business challenge. You’ll soon see how your skills are the #1 element for success in any venture!
This is a Little Embarrassing, But I Have a
Confession to Make
Several of my closest associates think I’m crazy. You see, I’ve already created a low-work, high-reward CPA Practice that is earning me a terrific income. They can’t figure out why I am “adding” work to my schedule.
I’m offering the Genius CPA Private Coaching Program because I don’t want you to waste time reinventing the wheel.
I just want you to promise to put what you’ll learn into practice. I want to hear your comeback story and celebrate your win with other CPAs. If you are open to that, let’s dive in:
The Most Comprehensive CPA Coaching Experience Available Anywhere
As your coach I will focus on providing you with a consistent, high-quality, and productive learning experience. Every moment we spend together will be structured and designed to deliver the maximum value.
Here are the details of what you will get as a Genius CPA Private Coaching Member:
Monthly Private “One-on-One” 45-minute Coaching Calls
($9,000 yearly value)
You and I will speak by phone, one-on-one, every month. During these calls we will discuss your progress and review any questions you may have.
We will start off with a Practice Jumpstart. I will work with you to identify the gap between where you are and where you want to be. The Jumpstart phase will include:
Setting Smart Goals: Our first session will focus on setting specific, measurable, actionable, relevant, and timely goals. We will use these goals as a blueprint for building your Practice.
Complete Practice Audit: We’ll discuss each area of your practice and perform an audit to identify areas that need improvement. This audit will examine your Marketing, Process and Procedures, Staffing and Culture, Client Service, Service Mix and Delivery.
Practice Performance Acceleration
After the Jumpstart phase, I will help you put what you’ve discovered into action. We will touch base monthly to discuss your progress and break-through any roadblocks.
These sessions are built around your needs. We’ll cover topics such as:
- How to charge premium fees:
This is the secret to consistent profit performance
- Service Packaging:
We’ll refine your service mix for maximum profitability and service delivery
- Branding and Positioning:
Top Practices have mastered the game of “positioning.” We’ll discuss how you can carve out your own niche in the marketplace.
- Team Development:
I’ll share my secrets of creating a highly productive team that is enthusiastic and loyal.
Monthly 60-Minute “Group” Coaching Call with Recordings
($6,000 yearly value)
Once a month, I will conduct a group call with the other Coaching members. This group will be your own private mastermind for brainstorming, support, and encouragement. We’ll also discuss valuable topics such as:
- Training and conditioning yourself for success
- Hypnotic marketing tactics
- Building an expert brand
- Ad creation and copywriting techniques
- How to leverage the power of testimonials
- Referral marketing
- Effective pricing, packaging and cross-selling
- How to compete and generate leads online
- How to close more walk-in contacts and referral leads
- The secret to winning with Social Media
Unlimited Email Support ($4,500 yearly value)
Once you join, I will send you my private email address. Use this email to contact me with any questions that can’t wait until our monthly call. I will review and respond to your questions within 2 business days.
Feel free to ask me whatever questions come to mind. For example, we can discuss service pricing, staffing procedures, marketing ideas, or time management techniques. You can contact me as often as you like.
Monthly Marketing Critiques ($3,600 yearly value)
Send me up to two marketing pieces per month and I’ll review and send you my critique and recommendations via email. Now you can rely on my years of experience and testing to create ads that work. You’ll save time and thousands of dollars and immediately promote ads that are effective from the start.
Advanced “Done for You”
Blogging and eNewsletters are the “power” tactics that every practice should deploy immediately. However, you may not have the time to create the editorial content required to get the best return on your investment.
Good news. As a Genius CPA Private Coaching member, you will get access to my exclusive “Done For You” services.
This means that you won’t have to spend billable hours trying to brainstorm new ideas for your blog posts and email newsletters. I’ve packed in all of the pieces you’ll need to jumpstart your marketing with relevant content that positions you as an expert.
Here’s what you’ll get:
1) One Pre-written Blog Post every month ($3,600 yearly value)
The most difficult part of writing a blog post is coming up with the ideas and writing the actual post! That’s why I’ll send you a pre-written blog post focused on finance, taxes, and/or business management.
Simply hand the blog post to a staff member or your webmaster for posting on your website.
2) Pre-Written eNewsletters every month ($5,000 yearly value)
Emails or eNewsletters keep you top of mind with clients and are great tools for attracting new leads. I’ll send you 2 complete eNewsletters every month that you can load into your email auto responder program.
Use your pre-written eNewsletters to build rapport with your prospects and clients. I’ve used eNewsletters to “build a fence” around my clients and keep them coming back for more services. Now you’ll have this profitable tool in your toolbox too!
3) One Pre-written Marketing Article every month ($3,600 yearly value)
Plus, I will write and submit your article to the top Ezine Article directory sites for you! Writing and publishing articles on Ezine Directory sites is an effective way to drive targeted traffic to your website. Your articles will also help your website rank higher in the search engines as well.
Do the math! In just one year you will receive 12 blog posts, 24 eNewsletters, and 12 marketing articles that will be submitted to the top ezine directories for you.
I asked a writer how much they would charge for this package. He quickly estimated that this would take around 100 hours to complete at a rate of $120/hour. That means you would have to pay at least $12,000 yearly for just the “Done For You” items – that’s more than you will pay for the entire coaching program!
Stay with me, I have more…
As a Genius CPA Private Coaching member you’ll get “perks” not available to the general public. Use your perks to broaden your expertise. With your membership you are entitled to:
Full Tuition to a Live Seminar ($3,000 value)
As a Genius CPA Private Coaching member you’ll get FREE access to a live seminar that I hold. Other attendees at this event will pay $3,000; you attend FREE as my VIP Guest. To avoid having people join the group for just a few months to get the free perk and then drop out, membership will be required for six months in order to attend the live event.
PLUS ALL THE BENEFITS OF THE
SUPERSTAR CPA PROGRAM
1) 12 issues of the CPA Superstar Newsletter ($2,400 yearly value)
Every month, I’ll send you a copy of the CPA Superstar Newsletter. This is a "real" print newsletter that you’ll receive in the mail! Each issue explores strategies and techniques for managing your practice and your life.
2) Featured CPA Superstar Audio Interview: ($1,200 yearly value)
Listen in as I grill our profession’s top Practice owners. I’m looking for marketing gold and you’ll have a front row seat every month.
3) Complete Interview Transcripts: ($800 yearly value)
Unedited word for word printed transcripts to inspire your own marketing techniques and strategies. These transcripts are a great way to reference past interviews and immediately refresh your memory.
4) Access to the Superstar Member Vault: ($2,400 yearly value)
Here you will have complete access to my most up-to-date personal library of sales letters, ads, checklists, interview questions, client service agreements and more! You will get all the tools to help you make your office more efficient and keep it running like a well oiled machine.
Only 7 Coaching Members Will Be Accepted
I plan to devote one day a week to providing 100% of my time to the Genius CPA Private Coaching members. I’ve already told Linda, my assistant, to clear one day a week on my calendar and not let anyone get on it.
Every week, for 8 straight hours I will be focused on making your Practice successful. This means that I can only accept 7 members to the program. This allows me to give the one-on-one coaching required to deliver the value you deserve.
Only 7 members – no exceptions.
Once I’ve accepted 7 members, I will take the Join link off of this site and close down the membership. Everyone who applies after the shut-down will be put on a first-come, first-serve waiting list.
This isn’t a marketing gimmick. This is a fact. I cannot allow myself to deliver anything less than my best. Don’t delay or procrastinate because you will lose your spot.
How to Get $45,100 Worth of Coaching
for Much Less Than You Think!
I’m sure you have a calculator handy. Go ahead and add up the value you’ll receive from the Genius CPA Private Coaching program. My calculator shows over $45,100 (approx. $3,758 per month) in coaching, Done for You services, and membership perks!
But you won’t have to pay $45,100 (i.e. $3,758 per month) for one-on-one coaching.
In fact, you won’t even pay half of that…
For now, I’m offering my Genius CPA Private Coaching Program for only $797/month! Please understand that this is a limited time offer. After the first 7 clients have joined, this price will be pulled. Any future clients will pay much more. Don’t delay…move quick to lock in the limited time fee.
Wait Why Are You Offering the Genius CPA Private Coaching Program At Such a Huge Discount?
Actually, you’ve caught me at an interesting time. You see, I was intending to offer the Coaching for a one-time payment of $10,000 paid at the onset of the program. This would have been far easier. But…
- Many CPA Practices are struggling with the economy. I suspect that you are watching your cash and are being extremely careful with your investments.
- I’m not sure how many coaching members I can handle. 7 is a safe number but I want to see exactly how well everyone does before I consider raising the price.
- I want to take away ALL of your excuses. Here’s your first coaching lesson – never let anything stand in the way of your goal. For now, money is probably standing in your way. Not anymore. I’ve made it easy for you to get out of your rut and get started right now.
I Thought You Should Know This…
First, Genius CPA Private Coaching program doesn’t rope you into a long term contract or commitment. You can leave the program at any time. When you enroll, you’ll invest in 3 months of coaching. From there, you’ll pay by the month.
Why 3 Months?
Simple, it isn’t realistic to expect to change your Practice in just a month. This process takes time. From my experience, 3 months is the minimum amount of time needed to see real results.
After 3 months you will have a good idea on what you need to change, a rock solid game plan and implementation well underway on many fronts. This is the best way for you to get the maximum benefit from the Coaching program.
I’ll Be Frank, This Coaching Program Isn’t for Everyone…
You’ll notice that I’m not trying to strong-arm you here. I haven’t hid the price of the program. I am not requiring you to call me and you are not getting pressured by a professional salesman.
I want this to be a win/win relationship for both of us. I want you to be at a point where you have decided that you need to make a change and are determined to take action.
If you find that the program isn’t for you then simply send me an email 5 days before the start of the following month. No hard feelings, no guilt or red-tape.
But, do yourself a favor…
- If you aren’t highly motivated to make consistent improvements to your Practice then please don’t commit to this program.
- If the investment will seriously hurt your bottom line and put your family on the streets, then take a pass on the program.
However if you want your life back, if you want to have a Practice that empowers and fulfills you, and finally, if you want to get the financial rewards you deserve then join now.
One more important piece that we need to cover…
This program is NOT for people who are dishonest or unethical in their business dealings. One of my goals in business is to operate with integrity in everything. I’m not perfect, just as I’m sure you’re not. But I only seek to do business with those who have this same type of commitment to really give value to their clients in everything they do.
Wait A Second?
Where is the Glitzy Guarantee?
We’re both seasoned enough to know that success isn’t guaranteed. There are too many variables that you and I will need to work through together. For that reason, it would be borderline unethical for me to sell you dreams of “guaranteed success.”
What I can promise you is that you will get my very best. I will offer you every tool and technique that has worked for me over the years. We will dig deep and uncover unique strategies that will fit your Practice like a leather glove.
I’m looking for practitioners who want to build a long-term firm based on integrity. If that doesn’t apply to you, then please don’t join this program and waste your time. But, if you are willing to put into practice the marketing principles you’ll learn, you are the type of coaching partner I’m looking for.
I won’t give up as long as you stick with the program.
Why NOW Is the Best Time to Get Started
There are two major times of the year, Tax Season and the rest of the year
As a CPA I know that you are trying to squeeze in as much Practice planning as you can while you can.
If you are preparing for Tax season, you need to get started to make sure that you create systems to handle the upcoming rush. Why not make this the most stress-free tax season ever? And January thru April are the best months to acquire new clients. Business owners are looking to switch accountants early in the year and as the saying goes, you want to strike when the iron is hot. Wouldn’t it be nice to attract a handful of quality new business clients to your practice this tax season?
The only guaranteed way to fail is to do nothing.
My first piece of advice is this…
Procrastination is the dream killer. Take the initiative. Go ahead and complete the Risk Free Coaching Application Form below:
Salim Omar, CPA
“The CPA Marketing Genius”
P.S. The coaching slots will fill quickly. I already have 18 Practice owners that have expressed interest (some might be competing against you!). I strongly suggest you make your reservation immediately. Once all 7 spots are filled this page will immediately be removed.